On January 12, NPR published an article titled “7 Global Buzzwords for 2025,” spotlighting emerging themes that will shape the world’s conversations in the coming year and beyond. Among buzzwords like “techquity” and “climate displacement” is a term close to Brane’s heart: belonging.
In a world where digital connectivity is higher than ever, loneliness is paradoxically on the rise. It’s a crisis that has drawn attention from mental health experts like U.S. Surgeon General Dr. Vivek Murthy, who warned of an epidemic of loneliness with grave health consequences, including increased risks of cardiovascular disease, dementia, and premature death.
Brane has been passionate about solving this issue long before it became a trending term. Founded with a mission to foster purpose-driven personal connections, Brane was built on the belief that authentic relationships — not shallow digital interactions — are the antidote to loneliness.
Tackling Loneliness with Technology
From its inception, Brane has sought to address this modern epidemic by building a platform that facilitates real, meaningful connections. It helps users discover and engage with like-minded people in real-time, based on shared interests and location.
Whether users are looking to bond over a mutual hobby, find support during challenging times, or build communities around shared passions, Brane’s platform makes finding a sense of belonging easier and more natural than ever. Unlike traditional social media, which often exacerbates feelings of isolation, Brane prioritises genuine human interaction.
Belonging as a Protective Factor
Mental health advocates like Sitawa Wafula, also featured in NPR’s article, have highlighted how belonging can serve as a protective factor against mental health struggles. It’s precisely this protective power that Brane has harnessed through its platform. By creating spaces where users feel seen, heard, and valued, Brane fosters resilience and builds stronger communities.
A Proven Commitment
Brane’s journey isn’t just about launching an app; it’s about building a movement to combat loneliness and disconnection. The platform currently boasts users across 188 countries, with steady monthly growth. Its impact spans major events, from sports to tourism, helping users connect wherever they are.
As the global conversation shifts toward addressing belonging and loneliness, Brane stands as a pioneer in this space. The platform has long recognized the value of creating purpose-driven communities that make people feel less alone.
So, while belonging may be one of 2025’s buzzwords, for Brane, it’s always been part of the mission.
Interested in making meaningful connections? Join Brane today and find your people.
Article inspired by NPR’s “7 Global Buzzwords for 2025,” published by Ari Daniel.
